Obtaining a licence to the franchise of these clubs allows Shaye and Raj to use their branding legitimately within their business. From West Ham and Chelsea, stretching over the pond to the US NFL, the duo held an impressive array of licences. One of the key selling points for me was their success in securing licensing from several high-profile football clubs. The Dragons were clearly impressed by the confident pitch and their sales so far. Raj explained how Shaye admirably wanted to make it on his own in the business world and was seeking support from the Dragons to help guide him through the board game market. But it was over to dad Raj to face the Dragons’ fierce grilling. I was in awe at Shaye’s nerve and confidence, pitching to the Dragons with ease and relaying the all-important figures. The 15-year-old Shaye adeptly explained the concept of the game: as you move around the board you compete to become the most successful football club owner. Next man up!Īnother pitch that caught my eye was father and son duo, Shaye and Raj Sharma, with their match-winning board game, Football Billionaire. Considering both options of a 15% stake for all the full £100K, Jason opted for the Sara’s offer, which included the support of her motorhome-loving dad. You can also work with a trade mark attorney, such as the Chartered Institute of Trade Mark Attorneys, who can help with your searches and application.īack to the show and Jason was weighing up two fantastic offers, from Sara Davies and Touker Suleyman. You can then see if any other businesses already have a similar trade mark, and may be likely to oppose yours, giving you the best shot at a successful application. When you apply for a trade mark, it’s important to search the trade mark register for similar trade marks in your area of work. It’s also worth considering whether anyone else is doing something similar in your field of work, as this can make it harder to register a trade mark. Branding should also be consistent, eye-catching and speak to the customer. Branding that makes a moveĪs Jason shared, a brand should be unique- as should a trade mark. This made me think about what makes a good brand, and in turn a good trade mark. The van conversion also caught the eye of craft queen and mum, Sara Davies, sharing how her dad recently built her a campervan!ĭespite enthusiasm across the board, the Dragons weren’t sure about Jason’s branding. The Dragons were equally as impressed by the sales Jason had made in the last 12 months. Peter Jones was first to give the micro-camper a go, trying out the bed for size- which showed it could comfortably fit a person of any height. The innovative convertors could turn any van into a motor home with removable camper conversion kits- at a fraction of the price of a typical motor home. Offering micro-campers and car conversions, entrepreneur Jason Gledhill was looking for a £100K investment for 10% of his business, Redcote Leisure Limited. Wheeling in investment or reversing out of the Den? As we reach episode ten of this series, I was excited to sit down and see which brave entrepreneurs would dare enter the Den. Brave pitches, innovative ideas and fierce questioning - a staple of any Dragons’ Den episode, but particularly clear this week.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |